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E-business success - top tips

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To make your online business a success, some things can make all the difference. We know what works for our successful internet business customers - here's what they've told us:
  • Plan: care at the planning stage - such as carrying out basic market research - makes your success more likely later on.
  • Get your website found: lots of new online businesses don't think about how potential customers are going to find their website. It's not rocket science, but you need to know where to start.
  • Tackle fraud: if cardholders have their card details used at your web shop without their permission, you will be responsible for refunding them - plus if you've already shipped the goods to a fraudster, you'll loose the value of these too. As a result, you have to protect your internet business from fraud.
  • Look after your e-customers: when you aren't face to face with your customers, the customer experience is even more crucial. Internet businesses really need to communicate with their customers and be realistic about delivery time-scales.
  • Website usability and content: if they can't find what they're looking for, they won't hang around. First impressions are vital on the internet too, and keeping your content fresh and accurate will encourage customers to return.
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