(CNN) -- The wearable technology movement is in full effect, and exercise-based activity trackers lead the way. Now, it's becoming child's play. Leapfrog, the maker of education-oriented tablets and apps for children, has unveiled LeapBand, a wearable activity tracker designed with kids in mind. Selling for $40 and designed for children ages 4-7, the LeapBand "encourages active play and healthy habits" with 50 different games and other challenges. It will be available in August, the company said in a written release. "We understand that helping a child reach their potential not only includes making sure they are versed on the ABCs and 123s, but they are encouraged through play to establish healthy habits and get the exercise they need every day," said Dr. Jody Sherman LeVos, director of LeapFrog's Learning Team. "LeapBand is a great way to get kids up and active and help them develop a strong foundation for healthy lifestyles." ...
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