(CNN) -- The wearable technology movement is in full
effect, and exercise-based activity trackers lead the way. Now, it's becoming
child's play. Leapfrog, the maker of
education-oriented tablets and apps for children, has unveiled LeapBand, a
wearable activity tracker designed with kids in mind.
Selling for $40 and designed for
children ages 4-7, the LeapBand "encourages active play and healthy
habits" with 50 different games and other challenges. It will be available
in August, the company said in a written release.
"We understand that helping a
child reach their potential not only includes making sure they are versed on
the ABCs and 123s, but they are encouraged through play to establish healthy
habits and get the exercise they need every day," said Dr. Jody Sherman
LeVos, director of LeapFrog's Learning Team. "LeapBand is a great way to
get kids up and active and help them develop a strong foundation for healthy
lifestyles."
The band fits around the user's wrist
and looks a lot like a kids version of a smartwatch.
By performing actions like "walk
like a crab," "spin like a helicopter" or "pop like
popcorn," kids can unlock new games and a group of Pokemon-like
"digital pets" on the device. The band connects to a website or app
that lets parents monitor their children's activities and choose which
challenges they can select, and which they can't. Unlike some adult fitness trackers,
what can be done with the information that the LeapBand collects is limited,
abiding by federal regulations on data-collection of children. Data can be
provided to parents, but no one else (like advertisers).
The band will be available online and
at retailers in the United
States. It comes in pink, green and blue.
Moving past smartphones and tablets,
wearable tech has become arguably the hottest digital trend in the past year or
so. Google Glass and the Samsung Galaxy
Gear smartwatch are just two of the most high-profile wearables that have
joined fitness trackers like FitBit, Jawbone and Nike FuelBand (which appears
on its way out).
Apple has not yet entered the game,
although virtually everyone in the tech world expects a long-anticipated
smartwatch n the near future.
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